Sunday, 20 April 2014

The customer is 'not' always right!


I want to firstly say that this subject is my honest personal opinion of the following. Not that it's factual or persuaded  just 100% my opinion in my own words. 

I just want to talk about customer relationship between a customer and a employee of any person(s) who work or have worked in a public environment dealing with the general public or offering a service, which relies on customers for their income, their profit and their reason for the customer to return to make their business bloom.
In my life of employment I've always worked with customer service and learnt form the get go, what exactly is the customer, why a company relies on custom, why they want their custom and why they want returning custom. A company should deliver the best for the customer's so they will want to come back to a business again and again.
Things that would do this is word of mouth, discounts and the experience, all reasons for a return of custom. But what's most important is who's on the front line, who the customer interacts with, the "first impressions" these things are important to any company.

Many company's follow the rule " the customer is always right" because to keep a customer happy is one that's always going come back to the business. I believe that this old saying is exactly that a 'old saying' and should be banned.
People these days have come to the decision that high standards and the best service is expected. Not appreciated nor is it respected by the customer. The customer has learnt to taken advantage of what they think is great customer service.
Maybe it's the company's competitive fights between businesses,who can be better. Maybe the customer who has high expectations and know what they want, maybe it is the employee who is not  delivering the company standards.
What ever the reason is for the customer to believe they are always right, is the fact that they always expect something more/better each time. It does not give the customer the right to miss treat the employee.
What ever type of business the employee is in, what ever type of job or role a person is doing for the customer there should be some mutual respect.

  • Manners - manners is a big one the customer wants the employee to use manners it's polite, it's expected for the employee to use these when interacting with the customer. The customer should do the same.
  • Patience - in anyway shape or form the employee has to be patience with the customer, weather that's in in discussion or in action, what ever the situation is the employee has learnt to do this. The customer has yet not learnt this skill
  • Empathy - when something goes wrong the employee has to listen and empathise with customer, understand their story, there situation. Solve their outcome. The customer should also do this, sometimes it's out of the employee's control but the customer has to learn to come to a conclusion. 
  • Listen - it's like the A-Z of customer service but listening to a customer is essential to business and individual needs. Also the customer needs to listen and understand a employee, their company and what they offer. To save any confusion and upset the customer should always listen.

This all might sound like pretty standard stuff. But the amount of customer's who take advantage of their customer rights is scary. Employees are people who are trying to the best for the customer. If the employee is happy and is dealt with in the right way with respect and not be demoralised or mistreated, then you will find your business will grow. It will show on your other customers because happy employees will bring better business .
Businesses should focus more on what customers they would LIKE to use their services/product,  rather than how many people they should or think they should bring to their company.

It's all about respecting one other from one person to the next, if the customer shows politeness and respect,  the outcome of service will be even better than excepted.

GREAT CUSTOMERS = GREAT SERVICE


Thanks for reading,
A.j.
Xxx







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